Collaborative marketing to reach public transit users.

I worked with 15 public libraries to run an ad campaign on the Metra UP-W line from Chicago to Elburn.

Goal: Promote library card sign-ups

Process: A small team representing the library group as a whole came together to decide on key messaging and target audiences.

What I did: I created ad artwork that used public domain imagery from classic storybooks to showcase the ways viewers can benefit from a library card

Timeline: The ads ran for 4 weeks in September 2026

Results: This ad campaign reached approximately 1 million impressions.